PRIVATE LABEL
Make an Australian product your own brand.
Use an existing product, change selected ingredients or features, or develop something new. Coda helps find an approach that fits your budget and timing, then manages the work with the manufacturer.
Change the branding, the product, or both.
Keeping an existing formulation lets you focus on branding and packaging. Changing ingredients, flavour or product feel can require additional sampling and testing.
Tell us the product and your budget. We check available changes and costs with manufacturers and explain where to start.
DEVELOPMENT PATHWAYS
Three ways to create your own-brand product.
Compare what you want to change. We confirm minimum orders, costs and timing against the available product and agreed changes.
PATHWAY
Your brand on an existing product
Existing base · Your brand and packaging Use a product the manufacturer already makes, with your branding and packaging.
- Starting point
- An existing product offered by the manufacturer
- Typical scope
- Available scent, colour or size options, plus your brand and packaging
May suit
- You want to keep the contents and focus on the brand
- You want fewer product changes and development steps
The existing formulation stays unchanged. New ingredient, flavour or fragrance changes require semi-custom development. Minimum orders and use rights are agreed in writing.
PATHWAY
Change selected features
Existing base · Selected adjustments Start with an existing product and change agreed ingredients, flavour, fragrance or product feel.
- Starting point
- An existing product the manufacturer can adapt
- Typical scope
- Agreed ingredients, flavour, fragrance, feel, size and packaging
May suit
- You want to add a particular ingredient or feature
- You want selected changes rather than a new formulation
We check available changes and testing, then outline sample fees, revision limits, timing and minimum orders.
PATHWAY
Develop a new product
Your brief · New formulation and specifications Develop a new formulation around your preferred ingredients and product experience.
- Starting point
- Your product requirements and sales plan
- Typical scope
- Ingredient blend, flavour, fragrance, feel, size and packaging
May suit
- Existing products do not offer the combination you need
- You can plan for development fees and several sample reviews
We check feasibility before agreeing scope and fees. Formulation ownership, use rights and exclusivity are negotiated separately before the contract.
Illustrative cosmetic packaging studies showing three development approaches. Available changes depend on the product and manufacturer.
POTENTIAL CATEGORIES
What would you like to make?
A drink powder, skincare product or lip balm is enough to start a conversation.
- 01Food & Wellness
- 02Beauty & Personal Care
- 03Botanical Topical Care
We check manufacturing options, minimum orders, testing and sales-market requirements for your chosen product.
FROM BRIEF TO PREPARATION
Five things to agree before sampling.
Tell us your preferences. Coda prepares the details for the manufacturer.
Customer and sales channel
Tell us who the product is for and whether you plan to sell online, in shops or elsewhere.
What to change
Choose branding and packaging only, or changes to ingredients, flavour, fragrance or product feel.
Budget and first order
Use your budget and quantity to compare manufacturing and packaging options.
Sample fees and revisions
Agree the sample format, cost, revision limits and final approver.
Production and delivery
Agree testing, documents, timing and who handles freight and import.
Brand use, formulation ownership and use rights, and exclusivity are agreed separately in writing. Manufacturers generally retain existing formulations; discuss any additional rights before signing.
BUILD YOUR BRIEF
Let’s find the right starting point.
Tell us the product, what you want to change and your budget. We will outline the manufacturing options and costs to check first.